Jeremy Hull, iProspect’s senior VP of innovation, explains how automation has become the foundation for successful search marketing. Search is a medium unlike any other. Search marketing is a demand-driven...

Everyone has a favorite meme to describe the brutal disaster of a year 2020 has been. But if there’s an upside, the events of 2020 have driven us to reflect...

Atin Kulkarni is the head of PepsiCo’s global media and data center of excellence. Here he shares advice for video advertisers who are looking to get more out of their...

Since 2006, global media agency UM’s IPG Media Lab division has been helping retail brands break down the barriers to innovation. With today’s retail landscape fraught with uncertainty, many brands...

User experience is everything — particularly on mobile. Andrew Birgiolas, Sephora’s Director of UX, Product Design, and Research, shares three principles the prestige beauty retailer follows to create exceptional mobile...