Automation is the key to taking your search marketing from good to great
Jeremy Hull, iProspect’s senior VP of innovation, explains how automation has become the foundation for successful search marketing. Search is a medium unlike any other. Search marketing is a demand-driven connection point, an opportunity to engage in individual conversations at scale, and an incredibly complex ecosystem of interconnected functions. That’s why search marketing enthusiasts (like […]
What 2020’s teaching us about rebooting our storytelling fundamentals
Everyone has a favorite meme to describe the brutal disaster of a year 2020 has been. But if there’s an upside, the events of 2020 have driven us to reflect on what’s most important, recalibrate expectations, and recommit to the values we want to uphold. For me, both as an individual and a marketer, the […]
How 1 global brand’s measurement strategy maximizes reach and results
Atin Kulkarni is the head of PepsiCo’s global media and data center of excellence. Here he shares advice for video advertisers who are looking to get more out of their measurement strategy. After many years as a marketer, I’m no stranger to navigating a crisis. But the current one is uncharted territory. In a matter […]
4 ways retailers can future-proof their businesses
Since 2006, global media agency UM’s IPG Media Lab division has been helping retail brands break down the barriers to innovation. With today’s retail landscape fraught with uncertainty, many brands are unsure how to proceed. Here, Chad Stoller, UM’s global chief innovation officer and managing partner of IPG Media Lab, and Richard Yao, manager of […]
How Sephora gave its app a customer-first makeover
User experience is everything — particularly on mobile. Andrew Birgiolas, Sephora’s Director of UX, Product Design, and Research, shares three principles the prestige beauty retailer follows to create exceptional mobile experiences and drive business results. A great user experience is key to earning our customers’ business at Sephora. Loyal customers download our app to try […]
The waste marketers can’t afford and how to address it
Tina Daniels is director of agency measurement and analytics at Google. She leads teams that work with agencies and brands to evaluate media performance. Here Tina shares advice on how video advertisers can make the most of their media spend in a dynamic market. The coronavirus pandemic has forced brands to pause and consider how […]
3 customer communication strategies from essential businesses operating during the pandemic
As the coronavirus introduced new challenges for people around the globe, consumer spending habits drastically changed and retailers rushed to adapt. Demand for groceries and food delivery spiked, while spending on clothing, beauty, entertainment, and toys took a significant hit. While many retailers found that their websites were their only storefronts, those businesses considered essential faced a […]
5 ways people are turning to YouTube to cope while social distancing
In a global moment that feels uncharted and unfamiliar, people are turning to online video to adapt, cope, and find community. Across content genres, YouTube creators are offering handy advice to help their audiences adjust to changes in daily life, and fostering human connection to help us all move forward together. These are the five […]
3 ways brands can take action today to fight racial inequity
Nathan Young is a group strategy director at the Minneapolis agency Periscope and the co-author of an open letter demanding ad agency leaders take action to end systemic racism within the industry. The letter has been signed by more than 600 Black professionals who represent nearly every major agency in the U.S. Here he outlines the immediate steps brands […]
How to be the partner your clients deserve in times of crisis
Jared Belsky, CEO at 360i and author of “The Great Client Partner: How Soft Skills Are the True Currency in Client Relationships,” shares his philosophy on creating valuable client-partner relationships in extraordinary times. There’s no getting around it — the stakes for client relationships have never been higher. It’s one thing to help our clients succeed when […]