Our Top 6 Pieces of Career Wisdom for New Grads (and Everyone Else Too)
No matter where you are in the journey of a career, graduation season can serve as a career maintenance checkpoint, an opportunity to reflect on progress, remind yourself of valuable lessons and recommit to your most ambitious aspirations. It’s a time to revisit the big questions that reoccur at every professional turn and transition, that […]
What high-reliability organizations get right
As Industry 4.0 continues to advance with breathtaking speed, unleashing new capabilities at equally breathtaking speed, it’s all too easy for business leaders to succumb to relying solely on technology to drive operational improvement. Automation, advanced analytics, digital performance management, cloud computing, machine learning—all offer powerful and game-changing ways for organizations to achieve new heights […]
Empathy-Driven Development: How Engineers Can Tap into This Critical Skill
“You can’t say the word ‘empathy’ at a software company. No one will take you seriously.” Andrea Goulet couldn’t believe what she had heard. The advice came from a well-intentioned consultant she had hired as she was growing her team at Corgibytes, back in 2009. She had wanted to incorporate empathy as a core value, […]
8 Rules of Brand Strategy
If you’re developing your strategy, use this list to guide you. If you already have one in place, use this list to test it. 1. Don’t play in someone else’s backyard. Strong brands are unique. They say and do something different than other brands. They take a unique tone, follow a controversial belief or see […]
Forget about primetime. To attract viewers, follow their passions
Today, the very idea of primetime as a single daypart on a single screen, when everyone gathers to watch whatever’s on, has all but shattered. Instead, people are creating their own highly engaged, personal primetimes across different screens, content types, and times of the day. People watch in moments that work for them and to […]
How Brands Exploit the “Aesthetic of Relevancy”
Before I get into some vague yet persistent observations on what I’m identifying as the “aesthetic of relevancy,” allow me to define some perspective boundaries: These aren’t hard truths, but trends I’ve observed while working in advertising over the past six years, writing for and existing on the internet, and being a millennial consumer who […]
If measurement isn’t your top strategic priority, here’s why it should be
Over the past decade, I’ve watched the number of touch points along the consumer journey increase disproportionately in comparison with the percentage of journeys that marketers measure. As a result, the relationship marketers have with consumers has fundamentally changed. So what’s a marketer to do? To succeed, they must responsibly deliver more personalized, measurable experiences. […]
When it comes to video ad creative, how much should you customize?
The question about how much customization is necessary for your creative to be effective has not been fully answered, especially in a world with lots of audience signals at the go. For one, custom video ad creative can be costly. There’s also the brand question: At what point might different versions of your ad actually […]
The Secrets to Designing a Curiosity-Driven Career
Zainab Ghadiyali’s career has been anything but conventional. While her recent resume is impressive — spanning a rise up the engineering ranks at Facebook, her current role as a Product Lead at Airbnb and a side hustle as the co-founder of Wogrammer — the inclines and contours of her unlikely path to Silicon Valley are […]
When brands become creators: How beauty brands can use YouTube to look their best
Few trends move as quickly as beauty in the style space. With every fashion show or red carpet, a new lipstick color or hair style instantly becomes a look of the moment. While traditional print publications and word of mouth chartered beauty trends in past generations, today trends are established and discovered with a few […]