For you to make good sales from your website, you will need to be able to engage your site visitors. This is where the real work is because people will do visit, but only those who have a reason to come again are transformed from visitors to buyers. Writing great content, loaded with information, purpose and answers remain the best way to keep your audience engaged.
Go straight to the point
After reading the headlines, the next thing the audience wants to see is the reason why they are here. Sure, an introduction to the topic is necessary, but don’t make it too long. The faster you can let your audience feel they are already benefiting, the better it is for your website.
Avoid jargons and fluff
When people are reading content on your site, they expect that every second of their time is going to be worth it. Don’t write quality stuff from the beginning and then complete it with jargon and irregular stuff that has no meaning, no benefits or whatsoever to the overall presentation. This is why research is important in content writing because it gives you relevant points to write about.
Break it up in paragraphs
A huge block of text, no matter how juicy or well loaded it is, will turn off visitors seconds after getting on your website. Break up your content in paragraphs and avoid writing too long sentences. You should also make use of bullets points, subheadings, highlights and breaks to engage and encourage the audience to stay a little longer.
Write about what is relevant
Nowadays, people talk about so many new topics almost on daily basis. The best way to find what people are talking about is to consult social media platforms. Here you can get per second details of all the things that people are talking about, and care about. Extract this social media buzz and turn it into a very tantalizing web content your audience can’t resist.
Use a storyteller’s style
The main reason why most movies and storytelling mediums work is because they follow a certain pattern. Usually, effective storytelling begins with a problem or conflict and then ends with a resolution, which in most times is a solution. When writing your web content start by presenting problems related to the topic. Then gradually, present them with solutions to the problems from different angles. This is one of the best ways to make visitors feel they have been liberated after reading an article on your website. If you can touch their soul, they will definitely come back for more.
Give details and be specific
There is nothing more annoying than reading a web content that has no particular direction, stop halfway and has inconclusive details. Every aspect of your content must be filled with proper details and specifics, so much that the reader may not need additional information. Web content should flow naturally and must be able to answer basic questions in the mind of the audience. The readers must feel your emotions and be convinced that you are real.